Identities in Harmony: Gender–work Identity Integration Moderates Frame Switching in Cognitive Processing

Professional women’s identity integration—the perceived compatibility between work and gender identities—plays a role in how task or relationship information is processed. Seventy female business school students were primed with either their professional or their gender identity. Business women with higher identity integration showed an assimilation effect to the primed cue. Specifically, they showed higher task orientation than relationship orientation in a recognition task when primed with their professional identity, but less so when primed with their gender identity. Business women with lower identity integration showed a contrast effect to the primed cue: Their recognition reflected a task-relationship orientation opposite to the primed cue. We discuss the implications of these findings for understanding women’s performance at work.